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Open houses are a controversial topic in the real estate industry. Many real estate professionals feel that open houses are ultimately a waste of time. While there is no guarantee of producing results, they often prove to be an effective way to market a home listing. With this, here are a few benefits of hosting open houses today. 

Appeals to first-time homebuyers

The home buying process is long, with many steps along the way. Understandably, many first-time homebuyers are unsure of where they should begin their home search. Open houses often appeal to first-time buyers because they are excellent opportunities to learn about not only the home but to speak with a variety of realtors and sellers. By attending a few open houses, a first-time homebuyer can pick the brains of different individuals about the process of buying a home.

Increases Exposure

A great way to generate buzz about your home is to advertise your open house in a variety of places. In addition to online, you also want to post flyers, newspaper ads, and even street signs about your open house. It is amazing how many drivers will pull over if they see an open house signposted on the side of a road. The more people you can get through the doors of a home, the more likely you are to sell the property. 

Creates less pressure for buyers

The majority of buyers today appreciate having the ability to view a home without any pressure from a realtor standing next to them. In many cases, open houses are calm events where people can tour a home without having any time constraints or pressure that comes along with a scheduled walkthrough. People can come and go at their leisure, which tends to bring out a lot of potential buyers. 

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Most homebuyers need mortgages to purchase a home. The process of getting a home mortgage can be a tad overwhelming if you have never done it before. When you are looking at thousands of dollars, you want to be sure that you are taking the right steps with your loan to protect yourself. Continue reading and discover a few helpful tips on getting a home mortgage.

Get your documentation in order

When it comes to getting a home mortgage, one thing is always certain. A homeowner will always be expected to supply a hefty supply of documentation. One of the best steps you can take as a homebuyer is to get your financial papers in order ahead of time to expedite the process. Documentation needed will include items such as bank statements, W-2s from your employer, retirement or investment accounts, tax returns, and bank stubs. 

Get preapproved early

Another step you can take to expedite the home buying process is to get preapproved for a loan ahead of time. This is where many homebuyers go wrong. For whatever reason, they wait to get approved for a mortgage loan only to wind up being disappointed. If you decide to wait, you run the risk of another buyer jumping ahead of you or realizing that you do not qualify for a loan. Also, by getting preapproved early can make you more favorable to sellers because it shows you are a serious buyer who has their finances in order.

Explore your options

You have many options when it comes to mortgage lenders. With this, do not be afraid to shop around and see what is out there. You do not have to go with the first mortgage lender that you talk to during your search. It is in your best interest to speak with multiple lenders so you can compare and choose the option that makes the most sense.

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Video marketing has been trending upwards for the past several years. Homebuyers love watching real estate-related videos to aid them in their homebuying journey. In general, most people prefer to watch a brief video on a topic than to read a long block of text. Before you invest in your video marketing, you need to have a clear strategy in place. With this, here are a few important considerations for your real estate video marketing strategy.

Consider who will benefit from your videos 

Who is your intended audience? Before you spend time and resources on any marketing campaign, you need to define who you are trying to reach. This is where many businesses go wrong with their digital marketing efforts. When creating video content, you want to think long and hard about who is going to benefit from your videos. This will help you tailor your content to reach a more specific audience. 

Determine the lengths of your videos

In most cases, you want to keep your videos on the shorter side. This is because most people will not sit through a video that spans several minutes. You also want to have some consistency when it comes to the time lengths of your videos. In other words, try to make sure that your videos fall between a designated time span.

Promote your website

A strong web presence will help you attract more leads. A website that outlines your services and everything your business brings to the table will help you stand out from competitors. Use video marketing across your social media channels to promote the functionality of your website.

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Email marketing plays a significant role in digital marketing today. Many real estate businesses are reliant on email marketing as part of their digital marketing campaigns. It can be a great way to engage with a large audience and develop more of a following online. Many real estate businesses struggle to create email marketing campaigns that produce results. Keep reading and discover a few ways you can build a successful email marketing campaign.

Study your analytics 

One of the best ways to strengthen your email marketing is to study your analytics. Today, we have a wide variety of metrics that can help steer you in the right direction. By studying things like subscribers data and Google Analytics, you can tailor your emails to appeal to a higher number of people. If you want to make the most of your email marketing campaigns, it is necessary to set goals and track them with your analytic tools. 

Mobile-friendly content

It is important for real estate businesses today to understand that internet content must be mobile-friendly. A large percentage of emails are opened on a mobile device. By increasing the pixels and font sizes, you improve readability. You also want to be sure that your buttons and links are easy to tap so users can scroll through your emails with ease. 

Use marketing automation

There are marketing automation tools available today that are ideal for email marketing. Tools like Hubspot and Salesforce will allow you to schedule quality content in advance to specific audiences. Real estate businesses today need to keep users informed of their services, updates, and new offerings. With marketing automation, a real estate professional can schedule emails way in advance so they can focus their attention elsewhere.

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It is almost impossible to walk down a busy city street without seeing at least a few people staring down at their cellphones. We are living in a digital age where people are dependent on their mobile devices. When designing a website, it is important to remember that a large percentage of website viewers are also mobile web users. If you haven’t already, now it is the time to upgrade to a mobile-friendly website. Continue reading and discover a few significant benefits of having a mobile-friendly website.  

Quicker download speed

There are very few things in the world that are more frustrating than waiting for a website to load. Mobile websites are designed with optimal download speed so users can browse faster without having to wait long for pages to load. There is a high likelihood that a user will exit close out of your real estate website if your pages are taking too long to load. 

Positive user experience 

Many older websites are not designed for mobile devices. In other words, they are not formatting to look nice on a smartphone. This often reflects poorly on the business and hurts the user experience. The more user-friendly your website is, the more likely people are to return to it. If you haven’t already, optimize your website to be compatible with all mobile devices. You will be glad that you did.

Enhanced SEO performance

If you want your website to rank high on search engines like Google and Yahoo, you need to ensure it is mobile friendly. One of the best ways to enhance the SEO of your website is to make it mobile-friendly. In a highly competitive industry like real estate, you want to be sure that you are not putting yourself at a disadvantage by having a website that does not rank well on search engines. 

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Blogging can be a great way to drive organic traffic to your real estate website. Your blog page can be a great platform to share your industry knowledge, promote upcoming events in the area, updates on the housing market, and so much more. If you want to make your blog page more of a focal point to your real estate website, here are few tips to help get you started. 

Create compelling titles

Because headlines are the first thing that readers see, you want to ensure they are both descriptive and engaging. As people are browsing the internet, you want your headlines to catch people’s attention, so they will click on your links. Many real estate businesses today do not put enough stock in their blog titles and make them too generic. Before you post an article to your blog page, take another look at the title and think to yourself whether or not if it is something people would click on.

Include real estate keywords

Keywords are an essential part of search engine optimization. Be sure that in every blog post, you include local real estate keywords. The inclusion of local keywords will help your blogs appear higher on search engines. Not only do you want to include keywords in the blogs themselves, but in your titles, meta descriptions, and image descriptions.

Include images

If you want your readers to remember your blog posts, you should include high-quality photos. Also, blog posts with images are more likely to be shared on social media channels. You can either use free stock photos online or incorporate your own images for an added personal touch.

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